|Anyone order a record-breaking maga-blockbuster with extra appeal?|
|Hitting the target, baby!|
|Wasn't the Scarlet Letter "A"?|
|"Hulk Smash... All Box Office Expectations!"|
AV: No aspect of this movie was done on the cheap–from the massive advertising and promotional campaign, to the PR and viral marketing efforts, to the talent and production quality and, of course, the special effects. No part of this movie is lacking, Ponitficator. However, I want to call out one particular gem (no not from the Infinity Gauntlet, that's coming!) concerning the SFX in The Avengers. It's the Hulk. Funny, imposing and intimidating, the Hulk's rich CGI presence onscreen was just shy of academy-award winning. Really. It's my estimation that old green genes simply stole the show. The Hulk is leveraged as the "Ace" up the Earth's sleeve, which is–Ahem!–an incredible undertaking both story-wise and cinematically—as he is literally a 1,000 pound butt-kicking ball of channeled rage. Most notably is the Hulk's beat-down of Loki while he is in mid-monologue–a scene that is just laugh-out-loud funny.
AV: For the first time since the first Spiderman movie, I felt like I was actually watching a comic book brought to life. Now I am going to geek out here for moment–I hope you, and our readers, will indulge me, Pontificator. I have read and followed the Avengers since Age seven. They are the reason I became so enamored of comic books, why I went to Art School–becoming the catalyst to a 20+ year advertising career–and even the founding pillar of our relationship spanning more than 30 years, Ponty. This movie is a deeply grounded part of my world. Suffice it to say I have been waiting the better part of three decades for this movie to happen–and today, I am one happy camper!
|Gettin' a taste of the Fury!|
Oh, and just because NO ONE has said it yet; "Avengers Assemble!"